Artificial intelligence is already entering nonprofit operations through fundraising, communications, research, administration and employee experimentation. The board may never approve a formal AI project, yet staff can still paste donor information into public tools,...
Most nonprofit marketing teams begin using artificial intelligence for the obvious reason: they need more content and have too little time. AI can draft social posts, email appeals, donor updates, campaign ideas and website copy in minutes. That makes it attractive to...
Artificial intelligence can help nonprofits serve more people with limited resources. It can also quietly make existing inequality worse. The risk is not limited to obviously harmful algorithms. Inequality can grow when organizations assume every client has internet...
Google is changing from a search engine that lists answers into a system that often provides the answer directly. When someone searches for information about food insecurity, domestic violence services, volunteer opportunities or charitable giving, Google may display...
Many nonprofits are already using artificial intelligence. That does not mean they are ready to implement it safely across the organization. An employee using AI to draft an email requires little preparation. Connecting an AI assistant to policies, client information,...
Nonprofit marketers do not need another tool that produces more generic content. They need systems that reduce repetitive work, preserve organizational knowledge and help small teams communicate accurately across websites, email, social media, fundraising campaigns...
